Social listening that shows its work

One app sniffs Reddit, X, TikTok, YouTube, Instagram, LinkedIn and four more for your brand. You get the posts about you. Everything else gets a note saying why it didn't make the cut.

Free for one brand. No card. About a minute to set up.

Kept 12 about Ledgerline

Redditr/smallbusinessu/tallyho_studio2hHigh 88

Three clients charged twice, and support hasn't answered in two days

Ledgerline charged three of my clients twice this morning and support hasn't answered in two days. Anyone else seeing double charges?

− NegativeBug report
X@hannahwrites3hMedium 64

Choosing an invoicing app for retainers, and Ledgerline is on her shortlist

Freelancers on retainers: Ledgerline or Fernbill? I need recurring invoices that don't break when a client pauses for a month.

NeutralBuying intent
TikTok@freelancefiles9hLow 31

Shows Ledgerline's late-payment reminders in a 40-second clip

the one setting that got me paid 11 days faster #freelancetips #invoicing

+ PositivePraise

Ruled out 19, each with a note

Ruled out
X@jonnyhale4h

Ruled out: About Ledgerline Road in Leeds. Nothing to do with the invoicing app

Watched a documentary about Ledgerline Road last night. Didn't know the old rail tunnel was still under it.

Ruled out
Instagram@ledgerline.ceramics6h

Ruled out: A pottery studio that shares the name

New glaze test on the speckled mugs. Kiln opens Friday!

Ruled out
NewsMusic Theory WeeklyEditorial team1d

Ruled out: Uses "ledger line" as the music term, for notes above the stave

Reading ledger lines quickly: five exercises for sight-readers.

An example feed for Ledgerline, a made-up invoicing app. The posts are invented; the layout is the app's.

From brand name to real mentions

  1. 1

    Tell him what to sniff

    Your brand's names, misspellings, @handles and domain, plus one sentence about what you make. That sentence is how he tells you apart from your namesakes.

  2. 2

    He checks ten platforms

    Weekly on Free, daily on Founder, every six hours on Portfolio and Agency. The first scan digs back up to 90 days, so day one isn't empty.

  3. 3

    He keeps what's yours

    Posts about you get a summary, a category and an urgency score. The rest go to Ruled out with a note, one click from coming back.

  4. 4

    You answer what matters

    Work the feed like an inbox. Urgent posts ping Slack or your email, and everything can flow to your own code by webhook or API.

Every rejection comes with a note

Search your brand and you'll also find the road, the pottery studio and the music term that share its name. Most tools dump all of it on you, or hide the misses where you can't check them.

Sniffington reads every post against a one-line description of your brand. Posts about you go to your feed. The rest go to Ruled out, each with a sentence saying why. Disagree? One click puts it back, and he reads your reason on the next scan.

Hacker Newsmbrandt5hMedium 47

Compares Ledgerline's invoicing API with two rivals and asks about rate limits

We ended up on Ledgerline because its API lets you create drafts without sending them. Anyone know their rate limits?

NeutralQuestion
Ruled out
Redditr/Accountingu/cpa_in_ohio7h

Ruled out: Talks about a ledger line in a spreadsheet, the bookkeeping term

Every ledger line in this export has the wrong tax code. Is there a way to bulk-fix it in Excel?

What people catch with it

Customer support

Complaints and bug reports posted in public that never became a ticket.

Product feedback

Feature requests from people who'd never fill in your survey.

Testimonials

Happy customers and creator shout-outs, while they're fresh enough to share.

Buying intent

"What should I use for…" threads, while the person is still choosing.

Competitors

What their customers say about them, right down to who's planning to switch.

Reputation

False claims and pile-ons, caught early enough for a calm correction.

Ten platforms, video included

A lot of brand talk now happens on TikTok, YouTube and Instagram, where plenty of tools stop looking. Four platforms are free for us to search; six bill us per search, which is what your plan's monthly allowance covers.

  • RedditPosts and the comments under themFree
  • XPosts and replies, by keywordMetered
  • TikTokVideos, by keyword and hashtagMetered
  • YouTubeVideos and their commentsMetered
  • InstagramPosts, by hashtagMetered
  • LinkedInPublic posts, by keywordMetered
  • ThreadsPosts, by keywordMetered
  • BlueskyPosts, by keywordFree
  • Hacker NewsStories and commentsFree
  • NewsNews sites, through Google NewsFree

Built for people with a lot of brands

Agencies, SEOs and portfolio founders usually juggle three to twenty. Each brand gets its own feed, keywords and alerts, all in one workspace. Portfolio covers 5 for $59 a month; Agency covers 20 for $199.

See every plan

Your mentions, your tools

Everything in the app is in the REST API. Signed webhooks push new mentions to your code as each scan finds them, and alerts hit Slack or email above the urgency you pick.

curl "https://sniffington.com/api/v1/mentions?status=open&urgency_min=70" \
  -H "Authorization: Bearer ss_sk_…"

Read the API docs

Run it yourself, or let us host it

Same code either way. It's AGPL, so you can read every line.

Self-hosted Free

  • Docker or plain Node, zero npm dependencies
  • Your own data keys; you pay the providers
  • Unlimited brands, keywords and seats

Hosted From $0

  • Sign up and add a brand in a minute
  • We hold the data keys and pay the bills
  • US or EU data storage, your pick

How to run it yourself

Pricing that fits on a napkin

Every plan gets all ten platforms and every feature. You pay for how many brands we watch and how often we check them.

Free

Try it on one brand.

$0

  • 1 brand
  • 5 keywords per brand
  • Checked weekly
  • 1 seat
  • 100 metered searches a month
Start free

Founder

One brand, checked every day.

$19a month$190a year

  • 1 brand
  • 25 keywords per brand
  • Checked daily
  • 2 seats
  • 600 metered searches a month
Choose Founder

Portfolio

A handful of brands or clients.

$59a month$590a year

  • 5 brands
  • 50 keywords per brand
  • Checked every 6 hours
  • 5 seats
  • 3,000 metered searches a month
Choose Portfolio

Agency

An agency's whole client list.

$199a month$1,990a year

  • 20 brands
  • 100 keywords per brand
  • Checked every 6 hours
  • 15 seats
  • 15,000 metered searches a month
Choose Agency

Compare plans in detail

Questions people ask Sniffington

Is this one app or a list of tools?

One app. You sign up, add your brand and work the feed. If you're shopping around, our comparison at /compare says where the other tools win, too.

Which platforms does it search?

Reddit, X, TikTok, YouTube, Instagram, LinkedIn, Threads, Bluesky, Hacker News and news sites. Instagram is searched by hashtag; the others by keyword.

How does it decide a post isn't about me?

When you add a brand you describe it in a sentence and note what it gets confused with. An AI model reads every post against that. Posts about something else go to the Ruled out tab with the reason, and you can restore any of them.

How often does it check?

Weekly on Free, daily on Founder and every six hours on Portfolio and Agency. The first scan of a new brand looks back as far as each platform allows, up to 90 days, so the feed isn't empty on day one.

Can my data stay in the EU?

Yes. Pick European Union when you sign up and your workspace is stored in the EU. The AI check and some of our data vendors still process posts outside the EU, so we call it EU data storage.

Is it open source?

Yes, under the AGPL. You can run the self-hosted edition for free with your own API keys. The hosted app runs the same code and saves you the setup.

Do I need a card to start?

No. The free plan covers one brand checked weekly. Upgrade from the billing page when you want more brands or more frequent checks.

Type your brand. See who's talking.

Free for one brand. Upgrade when it earns its keep.